Introduction
It
is said, “If you build a better mousetrap, the world will beat a path
to your door.” But your patients can’t beat a path to your
door if they don’t know where to find your door.
P.T. Barnum is known as the “prince of promotions.” He attracted people to his circus with such attractions as parades, sideshows, and the midway. In addition to using bearded ladies, two headed animals, and giants, he lured customers to the circus with posters, fliers, and media events. He coined the phrase “Without promotion something terrible happens – nothing.”
This article is devoted to teaching you how to prevent nothingness. How to promote your practice name so that when people think “dentist” (or a specialty of dentistry) your practice name immediately pops up.
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| Citation Number: Vol. 3, No. 4, Page 055 |
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