Promotion Goals

The goals of a promotional program are to:

• Attract new patients, retain existing ones, and recapture those who have gone elsewhere
• Promote your practice name
• Promote an image
• Cultivate referrals

There are two strategies involved in effectively promoting your practice:  name recognition and reputation enhancement.  Newspaper and telephone directory advertisements, billboards, fliers, and your business cards contribute to name recognition.  You enhance your reputation by the quality of service you provide to your patients and to your community.

Click Here To Navigate Within Article >> Abstract Introduction Promotion Goals Name Recognition Enhancing Your Reputation Be Nice References About the Author
	Page 3 of 12
Citation Number: Vol. 3, No. 4, Page 056