Name Recognition

Logo Development

A logo is your practice’s fingerprint. It allows the public to easily identify you.  It is not absolutely necessary to have a logo, but it does increase your marketability – just ask the executives at Coca and Pepsi Cola, McDonalds, and Microsoft.  The advantages of a logo as a marketing tool are:

• It establishes practice name recognition
• It adds to your image
• It is an easy way to remind patients of what you do
• It helps you capture attention easily

Your logo should go on every piece of marketing material you use.  Besides your business cards and stationery, it should go on your outdoor signs, promotional items, uniforms, recall cards, and billing statements.  Your logo should be so identifiable with your practice that people can identify your practice without reading the name.

There are a variety of artistic choices for your logo.  You can use pictures, caricatures, special fonts, and designs of your business name.  If you use a picture or a symbol that is not an exact replica of your practice name, print the practice name somewhere around the logo so people can make the connection.

Software is available to design your own logo.  However, in the long run it might be worthwhile to enlist the aid of an experienced graphic artist or marketing expert who can offer you several designs to choose from.  Your logo is a very important part of your promotional program.  Once you select a logo, you do not want to change it except for serious reasons.

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Citation Number: Vol. 3, No. 4, Page 058