For thousands of years prior to the advent of modern dentistry, magic has been used to entertain, impress, and motivate individuals.  Today's dental professionals are using the concept of The Magic of a Healthy Smile through their use of modern clinical techniques and as a means for practice marketing, patient education, and the reduction of patient stress and fear.  This article describes how dentists/magicians have incorporated magic into their practices and the benefits of this useful patient management strategy.  A script of the “Happy Tooth Magic Show” and resources for dentists to create their own dental magic show are provided.

Keywords:  Dental magic show, patient education, practice marketing, dental fear reduction

Citation:  Schwartz S.  It's Magic: A Unique Practice Management Strategy.  J Contemp Dent Pract 2003 November;(4)4:121-126.