Dr. Bruce Lish, a New York dental practitioner, expresses similar sentiments.  Dr. Lish performs magic, chair side, as a reward for patients exhibiting good behavior (children and adults).  In addition, his “Dr. Molar Magic Show” is the foundation of his practice marketing program.  Visiting schools throughout the year, Dr. Lish educates his audiences on the benefits of practicing good oral hygiene and familiarization with the dental office.  The children are directed to his “Dr. Molar Magic” website where they can register for a bimonthly newsletter, receive dental health related prizes, and report lost baby teeth to the Tooth Fairy.

Dr. Kit Weathers, a Georgia dental practitioner and professional speaker, uses magic to spice up his endodontic seminars.  Dr. Weathers explains, “Spending two days learning endodontics can become boring even when listening to an exciting speaker.  Besides helping me keep the audience's attention it helps me drive home important concepts.”  One of his favorite illusions is opening a very small briefcase onstage and removing a variety of large tools to emphasize the point that just as in heavy construction, when rendering endodontic treatment the right equipment and tools are necessary to do the job correctly.  During his seminar participants are taught three chair side magic tricks they can use to entertain and educate patients.

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Citation Number: Vol. 4, No. 4, Page 123